Booked inspections on your calendar in the weeks nothing falls out of the sky. Not storms, not knocking, not waiting on a referral. A part of your pipeline you control.
Hail comes and you are booked six weeks out. Then it stops, and the phone stops with it. Somewhere around July the crew starts finishing early and you start doing sums about February.
Referrals do not have a dial on them. You cannot ask for four more because Tuesday is empty. Knocking is the same. You cannot clone yourself to cover twice the doors.
So the good months carry the quiet ones. Not because you are a worse roofer in September. Because nothing fell out of the sky.
So you turn the tap on and the phone rings on a Tuesday. Then it rings while you are eighteen feet up with a nail gun in your hand.
The enquiry sits there. Twenty year old roof, stain across the bedroom ceiling, ready to spend real money this week. By the time you call back that evening, someone else has already quoted it.
You never knew that job existed. And you paid for the click that produced it.
Neither fix works. Someone by the phone costs more than the jobs they save. Answering it yourself means coming off a roof every time a stranger calls.
A system that put enquiries in front of you in the months nothing is happening, and make sure to catch every one of them. You do not chase a callback at nine at night. You do not spend Sunday working out which of the eleven numbers in your phone were ever going to buy.
We sit between the homeowner and you. You meet them once, in their driveway, when they are already waiting on a number.
Five things get built in the first week, then run every day after that. Here is what each one does.
Pointed at homeowners in your service area with a roof at the age where it goes. Enquiries start arriving on ordinary Tuesdays instead of only after a storm.
Your crew, your trucks and jobs you have finished, instead of the same bought drone shot every other roofer in DFW is running. The homeowner deciding who to call sees the company that would actually turn up at his house.
Day or night, asking the questions that decide whether the job is worth your drive. You stop losing work to whoever picked up first, and you stop driving to renters.
Every ad lands somewhere built to turn a click into a booked inspection. Not a brochure about how long you have been in business.
Every enquiry, every response time, every booked inspection. Live on your phone, whenever you want to look.
Anyone can sell you a name, and there are platforms selling the same name to four roofers in Dallas this afternoon. What we book is a homeowner, in your area, with a roof worth looking at, at a time they picked. You turn up and quote it. That part is yours.
Anything short of that is a phone number, not a booked inspection. We are not going to send you phone numbers and call it a result.
You are the estimator, the salesman and the man on the ridge. You quote in the evening because the evening is the only time you are not working.
So the chasing gets whatever is left. Four calls to a name that was sold to three other roofers this morning, two texts, no answer, and a Thursday where the crew stood around because the week never filled.
You do not need a bigger crew. You need to be in two places at once.
No, and be wary of anyone who does. Every agency in your inbox guarantees appointments. You have probably taken one of them up on it, so you already know a guarantee does not stop the money going out. It just gives you something to argue about once it has gone.
We commit to the parts that are ours to keep or break. Every enquiry answered inside sixty seconds and timestamped where you can see it, and one roofing contractor per service area.
There is not one. Ask inside fourteen days of signing and you get back everything you have paid us. You do not have to explain why, you do not have to prove anything failed, and there is nothing to fill in. One email.
We are not going to sit on your money while we argue about whether the ads had a fair run. If you decide in the first fortnight that this is not for you, we would rather refund you and part on good terms than keep a client who already regrets signing.
The one thing we cannot give back is ad spend, because that money went to Meta rather than to us. Everything that came to us comes back.
Ad spend, and nothing else. It goes straight to Meta on your own card, so we never hold it and never take a cut of it. Plan on $1,500 a month as a starting point.
No setup fee, no creative fee, nothing charged per lead. If your service area needs more than that to work properly, we will tell you on the call rather than after you have signed.
Ads go live within seven to ten days of the kick-off call, and enquiries start from day one of launch. What takes longer is bringing the cost per booked inspection down, because the first month is buying data. Which ads people actually watch, which parts of your area convert, and what a real enquiry looks like next to a time waster.
That data is what makes month three cheaper than month one. Meta gets sharper at finding your homeowners the more of it there is to work with.
So judge this on sixty days rather than on week one. Anyone promising you a flood inside seven days is buying volume at the bottom of the market, and you will spend your evenings ringing people who were never going to re-roof anything.
Do not stop either one. Referrals are the cheapest work you will ever get, and knocking still pays after a storm.
Keep both, and add a third that answers to you. When September is thin, that is the one you can turn up.
An automated system, and the homeowner is told so up front. It asks the questions we agree on your kick-off call, the ones that decide whether the job is worth your drive. If the answers clear, it books the inspection. If anything about it is unusual, it stops and hands it to you.
Nobody is pretending to be you at two in the morning. What it does is hold the homeowner's attention until you are awake, which is the difference between him waiting on your call and him ringing the next roofer on the list.
We work from what you already have. Photos off your phone, jobs you have finished, your crew and your trucks.
If we need something specific we will tell you exactly what to point a phone at on the next job. No crew turning up, no day off the tools.
Someone has to be, and it is priced that way. Founding clients get a rate that stops existing once there are case studies on this page.
What is not new is the work. The ads, the account, the landing page and the response system are the same build whatever the trade. The reason we picked roofing is that speed decides who wins the job here more than in almost any other trade, and speed is the part we are best at.
A three month initial term, then rolling monthly with notice taking effect at the end of the month. Three months because an account judged on six weeks is judged on half the picture, before the data has had a chance to do its job.
Whenever you go, you take the ad account, the creative, the landing page and every lead in the system with you. Nothing is held back to make leaving awkward.
No. One roofing contractor per service area, written into the agreement. If someone in your area has already taken it, we will tell you on the call rather than sell you a thinner version of it.
It also means we turn work away, which is worth knowing before you assume we say yes to anything.
We will look at your service area, what your crew can absorb and what you are spending now, and tell you straight whether this will work. If it will not, we say so on the call.
