Manopause

Portfolio Details Main Image
Redefining Lifestyle Content for Men Over 50
Services
Sector
Lifestyle & Media
Results
We spearheaded the launch of Manopause’s comedy series, attracting over 40,000 unique viewers in the US and Canada. By implementing targeted SEO strategies, we achieved a 428.59% increase in organic website traffic. Additionally, we grew their YouTube podcast channel to over 3,170 subscribers with 373,000 views and expanded their Facebook community to over 105,000 followers.
The Situation

Manopause, a lifestyle media company focused on engaging men over 50, was ready to expand its reach and deepen its connection with its audience. While the brand offered a unique mix of content tailored to its demographic, it struggled with limited website traffic, low engagement on social platforms, and minimal visibility for its video content. Additionally, Manopause aimed to launch a new comedy series that would resonate with their target audience but needed a digital strategy to drive viewership.

To address these challenges, Manopause needed an optimized website for improved user experience, targeted SEO to increase organic traffic, a strategic social media plan to build its online community, and impactful promotional efforts for the comedy series launch.

Key Features

This curated selection showcases the most impactful elements.